Effie Awards Poland are in
Effie Awards Poland is a moment that reminds us why we love this work. It celebrates ideas that go beyond creativity and deliver something real. We are proud to have produced two campaigns that stood among the winners. XTB Where your money works received Gold in the Finance and Insurance category, and Bambi robi z Makiem co chce (also know as Famous Order), for McDonald’s won Gold in Services along with two Silvers in Brand Experience and Young. Seeing these projects recognized for both creativity and effectiveness fills us with pride and deep appreciation for everyone who made them happen.
Where your money works began with a powerful idea: showing how your money can work for you. Featuring Zlatan Ibrahimović, directed by Marcin Filipek, the campaign was a true meeting of technology and storytelling. The seamless visual effects crafted using AI Face Swap technology brought a bold concept to life, turning an abstract message into something vivid and human. Our role was to make every piece fit perfectly together. The vision, the performance, and the craft all worked thanks to trust, precision, and teamwork.
Bambi robi z Makiem co chce had a completely different rhythm. It was playful, full of energy, and deeply rooted in youth culture. Together with DDB Warszawa, director Tom Brown, and producer Sławek Jurasz, we created a world where music, fashion, and fast food became one story. The campaign introduced a special McDonald’s meal designed by Bambi and was brought to life through a rooftop concert and cultural activation. The response was instant. The Bambi set sold out almost immediately, proving how powerful genuine connection can be when creativity meets courage.
At DOBRO, we believe that these awards are not just recognition but a reflection of who we are. We care about collaboration, precision, and storytelling that has meaning. Our goal is to create work that leaves something behind, both for the people who watch it and for the teams who build it. These wins remind us that when passion meets craft, and when courage meets care, good things happen. We are proud, grateful, and ready for whatever comes next.