We welcome director Keith McCarthy to DOBRO

We are happy to share that award-winning director Keith McCarthy has joined our roster. With Keith on board we strengthen our offer for performance-led, cinematic commercial work in Poland and across Europe.

Keith is a story-first filmmaker with a sharp sense of movement and timing. His work for Nike, Coca-Cola, Adidas, Subaru, Volkswagen and Channel 4 blends character, comedy and action while keeping people at the center. He builds sequences that feel large yet honest and draws natural performances from both global icons and first-time faces. His films have been recognised by BAFTA, D&AD, British Arrows and Cannes Lions.

“Keith brings a precise eye, strong instincts for performance and the ability to stage complex action without clutter,” says Monika Urbańska, Executive Producer at DOBRO. “Our crews move fast and protect the standard, which makes this a very good fit for ambitious boards.”

Keith’s connection to Poland is real and long-standing. Early projects shot here helped shape his first reel and he kept returning for the pace and craft of local crews. Joining DOBRO formalises that relationship. It gives brands and agencies a clear path when they want a reliable production partner in the region.

Creatively, Keith strips ideas to what matters and rebuilds with crisp imagery and rhythm. He likes action to feel grounded, stunts to carry weight and comedy to land without shouting. He experiments with new tools, including AI for quick look exploration, while keeping the heart of the work in performance and editorial judgment.

For clients, this partnership is practical. We pair Keith’s craft with our production muscle, service experience and network in Poland. Together we are set for large builds, chase work, camera choreography and performance-driven humor. Scale where it helps. Precision where it counts.

Make sure to check Keith's page in our roster.