What happens when Tyson Fury takes on 21 global influencers?

The answer is not just a fight. It is a full-scale experience that tested strength, stamina, quick thinking, and investment intuition. For one day, the heavyweight champion of the world faced a lineup of 21 international personalities who swapped their usual feeds and stories for a competition designed to push them to their limits.

XTB wanted something that felt bigger than a campaign, something that could live at the intersection of sport, finance, and entertainment. They turned to us to make it happen.
Together, we designed six unique challenges, each with its own set of custom-built props. To keep the energy seamless we even developed an app that tracked the challenge in real time. Camera teams and drones followed all on stage movements to capture every reaction and every punchline. And while the course itself demanded intensity, the setup included a comfortable space where guests could rest, regroup, and get ready for the next round.
The event worked because every detail was thought through. What looked effortless on screen was the result of weeks of planning, countless design decisions, and coordination that had to be flawless. That is what we delivered for XTB.
For us, this project was proof that DOBRO is not only about commercials. We create experiences that put global icons and digital creators in the same spotlight and make it unforgettable. Tyson Fury raised the stakes, and we were ready.

You can watch the full event video on YouTube.
Check out the Behind the Scenes film that shows how we brought it all together.